Anonymous Social Networks versus Peer Networks in Restaurant Choice
نویسنده
چکیده
We compare the effect of anonymous social network ratings (Yelp.com) and peer group recommendations on restaurant demand. We conduct a two stage choice experiment and combine it with online social network reviews from Yelp.com and find that peers have a stronger impact on restaurant demand than anonymous reviewers.
منابع مشابه
Anonymous Social Networks versus Peer Networks in Restaurant Choice by Ashutosh Tiwari A Thesis Presented in Partial Fulfillment of the Requirements for the Degree Master of Science Approved July 2013 by the Graduate Supervisory Committee: Timothy Richards, Chair
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