Anonymous Social Networks versus Peer Networks in Restaurant Choice

نویسنده

  • Ashutosh Tiwari
چکیده

We compare the effect of anonymous social network ratings (Yelp.com) and peer group recommendations on restaurant demand. We conduct a two stage choice experiment and combine it with online social network reviews from Yelp.com and find that peers have a stronger impact on restaurant demand than anonymous reviewers.

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تاریخ انتشار 2013